We often see how Bollywood films try to promote brands with utmost innocence. Though we didn’t complain about Rohit drinking ‘Bournvita’ in ‘Koi Mil Gaya’, this doesn’t mean we don’t pay attention to how they try to sell it to us. Few movies have been so worse in doing brand promotions that we legitly wondered who approved it! One such movie was Rhea Kapoor’s ‘Veere Di Wedding’. The film starred Kareena Kapoor Khan, Sonam Kapoor, Swara Bhaskar, and Shikha Talsania.
Those who have watched the film would agree to the fact that how they had the most shameless product placement ever. Amul, Symbiosis, Uber, HSBC, Bharat Matrimony, Calvin Klein, and Air India- did Rhea Kapoor leave any brand?
“Bharat Matrimony pe ladka dekha hai”
“You are spoiling us with business class Air India tickets.”
“Maine Uber mangvaya hai.”
Well, these are some brilliant dialogues. We wonder why the film didn’t receive the Best Dialogues award for the year 2018.
The girls travel by Air India, use HSBC cards, book Uber and find groom on Bharat Matrimony. Thanks for the details though! We witnessed lots and lots of Calvin Klein throughout the film. Shikha couldn’t stop telling how much she loves Amul ice-creams.
Ok, we understand Shikha promoting Amul because she is a big-time ice-cream lover. We also understand Sonam advertising Bharat Matrimony because she is looking for a groom. But there are a few things we can’t simply buy. Why would rich south Delhi girls book an uber? The girls who can book a foreign trip in a minute and wear the most expensive clothes ever don’t own a car? Four South Delhi girls who are super rich really eat Bikaji Namkeen and even discuss it?
The girls are in a 5-star hotel in Phuket, sitting beside the fancy lake, and what do they do? Exchange Bikaji Bhujia Namkeen packets! Well sure, who eats the exotic dishes after all!
The makers made sure that if the audience doesn’t get to see the brand, the actors said it out loud so that the audience doesn’t miss it. It wasn’t a film, but a two-hour long commercial.
We are not sure if the film made a mark in the heart of the audience, but it succeeded as the brand campaign though!